Every branding experience is customized to your needs, but will include the following steps.
We will meet for an astrology reading where we look at your natal chart to identify the major drives and motivations playing out in your character, and the energies that can guide us through the branding process.
You answer questionnaires to establish brand definition, message, and design. We will meet for a session to clarify your vision and solidify your brand direction. I deliver a Brand Definition document outlining the essence of your mission.
Mood Board Exercise
We collaborate to create a Pinterest mood board with the evocative imagery that will inspire your visual brand story.
Based on the information uncovered from your questionnaires and the established mood board, I will present an initial round of logo concepts for your approval.
Brand Style Guide
I will design a gorgeous, multi-page style guide outlining the color palette, fonts, textures, and applications for your brand story.
Brand archetyping & definition
Primary logo and mark symbol in .ai, .eps and .png formats
Brand style guide with assets including:
Fonts and usage
Graphics for use in all collateral such as your website
Use cases for visual elements