Blogging has become a sort of dirty word with some creatives that would rather be doing that thing they love to do.
Who has time to make/create/work with clients AND write blog posts? What would I even blog about? I’ll just skip it.
The problem with this approach is that you are missing out on the best way to attract more customers to you, and make them LOVE you!
Take this post and this blog for example. I create one-of-a-kind brands and websites for creative entrepreneurs. I could just put up my services and hope that the right people will find me by serendipity and want what I have to offer. They will just know that I’m a blend of intuitive conceptualist and serious problem solver that will help establish their business as professional online.
Wishful thinking, to say the least.
What I do instead is share what I know will be super helpful here on this blog so that they get a peek into how my mind thinks, get some incredible information that helps them in their business and establishes the fact that I know what I’m talking about when it comes to my creative services.
Creating consistent content will show your clients that you are serious about what you do because you’re dedicated enough to show up and be helpful.
When you share your knowledge on a consistent basis, you will see the clients or customers coming to you, instead of you having to go find them. You get to have your own publication where you show your personality and unique approach to your business like you just can’t on the rest of your website. This is where you get to be real and talk directly to the people you want to work with.
But how do I know what to write about?
Coming up with ideas for posts is easier when you have a system in place, and we’re going to develop your system today.
By the end of this article, you will have uncovered your values, learned about your audience, decided on your main categories, and brainstormed a full list of blog post ideas to refer to for months to come!
Professional bloggers, and anyone who wants a professional blog alongside their creative business come up with their main categories to act as a framework for their content. This way, you always have a reference point and avoid the “What do I write about?” problem.
*Pro tip: Google and other search engines give precedent to websites that update their content often and link within itself. i.e. blog posts that link to each other.
The Creative’s Method for Blogging Consistently
Uncover your ethos and mission with some prompts. Take out some paper and brainstorm the answers to these questions. Do a brain dump, don’t worry about making it orderly at this point.
Why do you do what you do?
What is your mission with your business?
Who are you serving and why do they love you?
How are you approaching your business differently than others in your industry?
How can your specific background and knowledge help your audience (and potential clients).
Include your interests outside of your chosen profession. This will help you “sprinkle” your personality throughout your content so you don’t sound like a robot, or worse, a faceless entity.
For example: I’m into health and wellness, fashion, and new electronic music. I often create metaphors or offer advice based around these principles, instead of regurgitating information that’s already out there in a flat voice. I wrap up my advice into a package that sounds like me, not just another designer!
Do some research to know who your dream clients really are, and what they struggle with.
Now look at the intersection of your values from the first step, and what your client’s struggles are. How can your expertise, and unique approach to your business help them? How are you similar to them?
Create your 4 blog categories based on this sweet spot. Write them down and create these categories on your website. Now brainstorm 3 blog post ideas for each category. They don’t have to be fleshed out at this point.
You know what you have now?
A list of blog post topics to choose from for the next 2-3 months (and trust me, more will come as you go through your days.) Be sure to set up a digital list in Evernote or other list-making app to keep track of them. I have an Evernote notebook just for blog posts so I can get rough drafts of ideas down no matter where I am. You never know when inspiration will strike!
Don’t force yourself to write your posts right now, but wait until you are properly inspired and try to get the rough drafts of a few out in one sitting. The ideas should flow right out of you as long as you take the time in the first steps to uncover what you are truly passionate about and skilled at sharing.
As you write, keep your ideal customer/client from your research in mind and always be talking directly to them. Be as helpful and as authentic as you can so that you will connect with your audience in a genuine way. Building relationships with your prospective clients is the key to growing and making a creative online business successful.
This post is a sample from my free email course, Your Creative Business, Up & Running. If you are an entrepreneur that needs to go from creative idea to online presence in a calm and focused way, this is for you.