Katy Adams is a somatic psychotherapist in the Austin area that specializes in treating her patients who suffer from loss and trauma with a progressive approach that incorporates the body and mind. Katy is offering a series of her own Somatic Writing© method workshops and retreats over the course of the year. Her ideal clients are self-aware, educated, and looking to work with someone who can help them take their treatment to the next level. Katy’s body-mind integrative method is described as being deeply woo-woo, but with science to back it up!
The retreats and workshops needed their own distinctive logo and branding for marketing on social media, and updating her existing website.
We started with Katy completing my Branding Planner to uncover her passions as a person, and how they intersect with her professional approach. She created a Pinterest mood board for me that was nothing short of dreamy, with elements of strength, movement, and nature.
After a short collaboration, I came up with a logo that was minimal, modern, and mimicked the strokes of handwriting.
During the retreats, Katy will have her clients complete a series of intense writing prompts, then head outdoors for hiking or walking to let the wisdom of nature do the rest of the healing. The style guide is an elegant blend of powerful colors and natural beauty. We now have templates for her blog posts, social media posts, and all other marketing materials for the retreats!
Need an elegant, cohesive brand for your own creative business?