Writing content for a blog is an important way to humanize your online livelihood, and can provide an outlet for you to share your knowledge and unique point of view outside of your services, portfolio, and about page. Sharing your knowledge strengthens your brand, demonstrates that you’re passionate about what you do, and often can be the determining factor of a client hiring you!
I work with some clients that are just too busy with their business and couldn’t possibly fathom keeping up with a blog consistently every week. I completely get it, I was there once too (then I got really hooked on sharing my knowledge, but I digress). That kind of schedule is not for every creative.
However, I do know the importance of sharing your expertise with your audience to attract the right people to your business. Today I wanted to offer up some alternative ways to share your knowledge and your work that don’t involve writing a blog post every week.
Be warned though, these methods will still need a fair amount of work, but the kind of work you can do all at once, and then utilize the results over and over.
This works well for artisans or infopreneurs. Food bloggers can share a recipe, essential oil artisans can share their favorite blend and the benefits of it. If you are a service-based business, offer a free evaluation where you are able to sit down with someone and share how you can help them. This is valuable to both parties because not only do you get to learn what your people are struggling with; they also get actionable tips to help them with moving forward!
Downloadable Guide on Your Website
Create a downloadable guide full of information you wish your clients knew before they worked with you. This is a great fit for any service-based industry. What questions do you answer over and over? What is it like to work with you and what does the process look like? What background do you have that makes you the ideal candidate for the job?
Digital or Print Lookbook
This is a great fit for artisans, photographers, and designers. Use a service like ReadyMag to create a booklet of your new collection to send to your email list or have available on your website. Print out a physical version and ask local retail shops if they will display them as a free gift to their clientele. Make sure you use your visual branding and include your contact info!
Create case studies on your website. Dedicate a page to successful projects that feature your work. Emphasize the transformation you took your client through, including what point they were at when they came to you, and how you helped them get closer to their goals. Be as visual as possible.
Welcome series for your email list
Create a fantastic Welcome Series for your email subscribers that highlight what you’re about. Share your ‘behind the scenes,’ personal tips, and helpful information they can use… without worrying about needing to produce an article or post every week. Set them up as an automation sequence in MailChimp, so you only have to work on it once, then it’s delivered over a period of time each time someone signs up for your email list!
If you’re the kind of person that prefers talking directly to your audience without having to write it out and “find your voice,” turn on your webcam and hit record. Create videos on YouTube where you share your message and expertise, and promote it on all your social media channels. This works beautifully for health & wellness entrepreneurs, yoga instructors, and many other types.
These are only a few ways you can share your expertise with your audience without having a blog. What are your favorite ways for doing this?