Optic Redux is an artwear necklace line that uses organic knotting and macrame techniques with beach stones and unconventional beads. The concept is described as Shipwreck Noir; something you might find washed up on a dark, apocalyptic beach. Items this unique need branding and a website that is unlike anything on the web.
The branding started with a Pinterest board filled with rough stony textures, deep emerald ocean scenes and matte jewel tones.
The resulting logo and style guide reflect the rough yet natural beauty of these influences.
The website will be a dark fashion presentation of these distinctive pieces. It will appeal to a discerning customer with a slick web presence. This mockup for the front page is just the beginning. Stay tuned for full site!
Need an elegant, cohesive brand for your own creative business?