Mike Beeds Music is a platform for blogger and musician Mike Beeds. He reports on the new landscape of electronic music and the artists leading the way. He is also a musician, DJ and mixing specialist. He needed a slick website that welcoming and warm to stand out from the usual loudness of other music blogs, as well as a place to offer his DJ services and sell his music.
We began by Mike sending me his mood board on Pinterest. He wanted his branding and website to evoke feelings of a fresh air, open spaces and a global atmosphere for his audience.
This was a concept I could really get behind. I loved Mike’s sense of style and passion for new music that is hard to categorize. It didn’t hurt that I had his tracks to listen to while I worked. They are a blend of atmospheric electronica and jazz.
Armed with plenty of inspiration, I went to work creating a logo set that would convey to his audience that this resource was different. Taking his target market into account, and having fun collaboration sessions with Mike, we came up with the following logo variations and style guide for his brand.
With a thumbs-up approval from Mike on his branding, I went to work creating his website following the style guide. After some more collaborations and a couple small revisions, the site is a modern, slick platform that promotes his work in a stylish way. The main focus is the blog, with pages dedicated to selling his digital tracks and DJ services.
Trista has given new hope to my dream. I have always wanted to pursue music professionally. She not only became my instant advocate and supporter, but she helped shape the vision of what my website should be. She has given me a practical framework from which I can start to realize my dream. I have been motivated non-stop since the website went live. That is priceless.”
Need an elegant, cohesive brand for your own creative business?