We’re creatives. When we get excited, we want to jump into an idea headfirst, and branding our business is no different.
I can’t count how many times I’ve rushed the important process of defining an idea fully because the colors, concept, and design were way too enticing. I see this happen many times with creative entrepreneurs who are branding themselves for the first time, or going through a rebranding. We want to skip to the fun part, right?
The truth is, deciding on the direction for your brand is where you need to spend some quality time with yourself. It’s this period of deep thinking and excavating that will set your business on the right path for you and the people you want to serve. Good things can’t be rushed, after all.
The first step is deciding on the direction your brand will take through a series of questions designed to uncover your purpose and the philosophies behind your vision; the WHY behind what you want to do. My clients walk away with a Brand Direction Document that informs their business, online presence, and the intentional content to share with their audience going forward.
I’m sharing that step of the process with you today so you can start building a foundation for a successful brand yourself! Find a quiet place to think and brainstorm so you can answer these prompts as genuinely as possible. I recommend meditating and letting the questions resonate over a period of time so you know the real answers, not just the surface ones.
What words would you use to describe your core values as a creative entrepreneur?
What do you wish you could be doing all day, every day? What part of your career or skill-set do you find yourself lit up with and excited to do?
Who do you want to serve with your work? What are the mindsets, approach, and core values that are guiding them in their own business or journey?
How are you similar to your customers/clients, and how will your vision help you relate to them?
How do you want your brand to make your customers/clients/audience feel?
What problem is your business going to solve for people? How do you want to help them achieve this?
How do you see yourself in comparison to others in your industry? How will you differentiate yourself from others that do what you do (or something similar)?
After sitting with the answers to these deep questions, put together your own Brand Direction Document by outlining what you stand for and how your business will affect the people you want to help most. The answers to your questions will guide you in doing this. Every one of my clients gets a personalized roadmap for their brand going forward when we collaborate through my Transformation process.