If you’ve been in the entrepreneur game for any amount of time, even if you’re just getting started, your head is probably spinning. There is so much information out there from just one search about “making money online” or “building an online business” that is mostly telling you to do these very specific things and you too can have the same success that this person has by selling to other people like your good self.
I’m here to tell you a secret: it’s not the only way. Building your livelihood online should be a completely organic process that mixes your style, intuition, and specific skills into something that can’t be found anywhere else. This is what will make you stand out in a big way among your peers who are offering the same type of services or products.
So for those just getting started, or needing some respite from the chaos of advice out there, here is some direction to keep in mind when you are a deep-thinking creative entrepreneur building your livelihood online.
Don’t build the kind of business that everyone says you should, or mimic what you see out there
You are your own person with a distinct point of view, and just because something has worked for a certain person that looks successful doesn’t mean it’s the right path for you. I’ve come to realize this with my own business. The tactics and “formulas” of everyone who seems to have it all together is not the right way for me. My people are not the same as the ones that contributed to the success of those that came before me. This forces me to be even more creative and problem-solving to come up with ideas that are 100% my own. Instead of getting lost in the sea of sameness, my people recognize me straight away.
Do this yourself by spending time talking with your people. Offer free evaluations, email them to ask for feedback, or find them in groups where they hang out and have genuine conversations. Learning who you are creating for will serve you so much better than following a pre-made business course created by someone who doesn’t have the same vision as you anyway.
Further reading for blazing your own path:
Don’t just chase money out of fear
If you take on clients that give you red flags, you’ll have no time in your schedule to work with the greatest ones that come your way. If you are creating a course or product to sell solely to bring in the dollars, guess what? It won’t be profitable and won’t leave you fulfilled. If you follow the path of just making money for the sake of it, you could end up with a business that is running you, not the other way around. What I mean by this is you could wake up one day in the kind of business you left your day job for, except now you are the boss with all the responsibilities of something that doesn’t speak to you on a deep level.
Further reading for learning about your people and how to gather them:
Pay attention to what you love that has nothing to do with your business, and integrate that
What do you love to read/watch/attend when you aren’t working on your business? This is a huge clue into how you can make your business different from anything else out there. Brainstorm the topics you take pleasure in on a consistent basis, and practice them. Just do them for awhile, because in building our businesses, we sometimes toss them aside for the sake of “making money.” Don’t do this, see above.
After you have indulged in your true pleasures for awhile, think of ways that you can bring this to your business. Do you have a unique personal style you could apply to your brand? Can the philosophies or concepts you’re reading about be applied to your writing or other content you share? Can your love of certain events spur you to put one on yourself for the people you want to spend more time with?
Brainstorm these ideas, and decide on one plan to move forward with. Make this your new project for the month.
Further reading for integrating your interests with your business: