Nancy Schlegel is a lifetime caregiver in many forms. Throughout her experience, she found it difficult to find the time to take care of herself when her loved ones needed so much energy from her. Her vision for Cocoro is a grand one that gives modern soulful women a virtual place to come and get the kind of self-directed care they are craving in a luxurious, harmonious atmosphere. The vision for Cocoro is one of classic chic (think of the Coco Chanel woman) mixed with Japanese spirituality. A place to come and feel welcomed, not judged, and fulfilled.
Our work began with the brand and logo design using concepts of high-end, classic, fashionable women coupled with the simple elegance of a Japanese tea ceremony. The overall look and feel reflects the blend of these two somewhat opposed opposites.
We are currently working on bringing the Cocoro vision to life online in the form of a website and in-depth programs. Expected launch is late-Summer 2016.
Need an elegant, distinctive brand for your own creative business?