I guide creatives through a transformational process that shapes their ideas into a creative livelihood.
I collaborate with driven entrepreneurs like you whose goal is to make a living doing what you love and are unwilling to accept a “traditional” line of work as the only way. You want this lifestyle at all costs but will not sacrifice your well-being or integrity to get there.
Personal branding is a process of remembering who you are, not forcing yourself to be who you think social media wants you to be. This is the integrative approach I offer to my clients. Together we explore and uncover what makes them distinctive and bring that into the digital realm for all to see. There’s no other way to be in my world.
So who is Trista?
I’m a deep-thinking creative weirdo (you can read more about that here) whose entire life has been spent on creative exploration. My tastes lean toward the unconventional, mystical, and darker sides of life. I spent my youth rebelling against everything around me, and knowing there was another way to live besides what I was being told. My entire life has been a journey to find the people and places that exist in my dreams.
My Journey thus far (the cliff notes)
I’m originally from Houston, TX and made a home for myself in Seattle, WA. My first big leap on my own was moving to this incredible city knowing no one when I was 21 years old. My 20s were spent here where I worked as a hairstylist, earned a degree in fashion design at the Art Institute of Seattle, and started an Etsy shop making cool reusable tote bags under the label Proletariat. I decided to try my hand in Brooklyn after getting my degree because, why not go to the pulsing organism that is NYC to see what I could do with myself?
At 28, however, my values were shifting and I couldn’t justify spending 60 hours + of my week working for free or cheap at a fashion house. I landed a fantastic position at Brooklyn’s most popular high-end designer consignment shop where I was the buyer, promotional email designer, photographer and blogger. This mix of creative expression plus the desire to be entrepreneurial and location independent led me to start learning web design. The rest as they say… is still happening!
My Saturn return hit me hard at age 30. After visiting my family in Texas for 3 weeks, I returned to my apartment and husband in Brooklyn and said “This is not home.” Something major had shifted internally and there was no going back. Within a week we were loading my things in a crate and I was on a plane back home for some time to reconnect and re-calibrate my direction in life.
I decided to bridge the gap between lifestyle and location by giving Austin a try. I spent 3 years there, and even lived in California for over a year during that time, before going through another huge transition and moving back to Seattle, my original adopted home. I’m currently in the emerald city and loving the opportunities it affords a serial explorer like myself.
Most days I can usually be found working on my laptop at a local coffee shop, hiking in the endless parks of the area, or hanging with incredible people I’m proud to call my friends.
I’m incredibly passionate about helping others that are on the fringes of society thrive in this world using their inherent talents. Conditioning runs deep with all of us, and to break out of that and rebuild yourself is nothing short of magic. This is what I love to help my clients do with their creative business plans.
I’m much more than just a designer. My approach and my process can’t be summed up in a skill-set bullet list. I’m more like a psychological explorer and alchemist that takes your vision and figures out how to spin it into a creative livelihood. I want you to feel empowered to be the weirdo you are, then move forward in the world with the confidence to make a living doing what you love to do. This is my purpose.
If you’re still reading, here are some fun facts about me!
I wanted to be an astrologer in my youth, and hell, still would love to dive into this study. I’m a Pisces-Aries cusp Sun/Capricorn Moon/Libra Ascendant. I will probably ask you to look up and provide your chart for me if we end up working together!
I also wanted to be a filmmaker, and still consider myself a huge film geek. My favorite directors are Christopher Nolan (Memento FTW), Jean-Pierre Jeunet (Amelie FTW), Terry Gilliam, and David Fincher.
I live my life and express myself through music, and am currently trying to figure out how this fits into personal projects. I LOVE to make playlists and consider myself a curator of, well, EVERYTHING (I have a lot of Libra in my chart, cultivation of beauty and a bit high-brow :).
I got into the web design game originally so I could travel and live in Europe. The concept of “location-independence” has definitely reached it’s saturation point, but I still have the goal of making even a temporary home across the Atlantic. I’m a huge Francophile, and part of my lineage is French even. My ideal month would be to live in Paris and take old-school cooking lessons whilst traveling to Antwerp, Utrecht, Bruges, and Berlin on excursions.